But perhaps there's a lesson in what happened to the industry trade magazine that other journalists should take seriously.
In 2006, I wrote a blog post with the headline, "Why Editor & Publisher has become irrelevant."
Three years later, it's dead.
It's easy to underestimate the power of aggregation. But the truth, in my view, is that Romenesko replaced Editor & Publisher long ago as the place where journalists turned to find out what was going on in their world. It's not limited by one medium or industry. It's timely. And it's deep. The magazine couldn't compete. And it's not just Romenesko. There are many sites and blogs to turn to today to learn what's going on in journalism. Which is why E&P couldn't survive as a viable business. I know many would like to think that the same thing couldn't happen to other publications. I wouldn't if I were them.


17 comments:
No disrespect to the fine folks at E & P, who did a great job, but you could also say that E&P killed itself by failing to start Romenesko.
What Geoff said.
Agree with the first comments -- imagine if E&P had responded to Romenesko and added an aggregator.
E&P could have put Romenesko out of business instead of the other way around.
Heckuva job, Greg Mitchell!
Remember, though: Hindsight's often 20/20. Romenesko is great because of its author's particular talents. Suggesting that E&P could have started Romenesko is akin to saying the newspaper industry could have started Google.
Jim: Jim Romenesko was made a decent offer by Poynter, but Poynter is a non-profit so it couldn't and didn't offer him an exorbitant salary but rather a comfortable one. E&P could have hired him a decade ago to do what he's done all these years if they chose to dig into their pockets and pay a bit more for an employee than normal (and let him work from home), so I don't think it's in the same league as saying the newspaper industry could have started Google.
I don't remember who was E&P's editor at the time Romenesko got hired by Poynter. If I'd been more prescient, I'd have advocated to E&P that they grab Romenesko and his media blog -- but I don't recall doing that. (I was a contract columnist for E&P from 1995 through this week, and I also worked for Poynter between 2001 and 2006.)
Romenesko's blog worked wonders for Poynter. As it transitioned more seriously online, Jim brought a tremendous number of new followers to Poynter.org and exposed them to the rest of Poynter's offerings.
Good riddance.
How bout that Greg Mitchell "John Edwards is as pure as the driven snow and the National Enquirer is garbage" column in the HuffPo?
And how about the journalistic ethics of disappearing that column down the memory hole when it made Mitchell look like an idiot and a partisan hack?
http://wcvarones.blogspot.com/2009/12/lying-liberal-greg-mitchells-editor.html
Romenesko does a great job, but does it bring in profits for Poynter?
E&P's world is very different than Romenesko's. E&P was a Nielsen property where profits were expected. With only a couple of sales people, a shared inside sales effort, how could E&P generate to volume of display and classified ads necessary to survive in the Nielsen system?
If Romenesko were required to bring in large volumes of ad and circulation revenue by Poynter I would expect to hear of its demise, as well.
I respect the job Romenesko does, and criticism of E&P online might be justified, but I believe E&P is folding for business reasons that have very little to do with editorial matters.
Hi Guy's,
Romenesko is great because of its author's particular talents. Suggesting that E&P could have started Romenesko is akin to saying the newspaper industry could have started Google.
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Romenseko exists solely because of Romenesko ... many of us were doing bloggy journalism-related stuff way back when (I had a column at E&P called "Newsies on the Net" in '97-98).
In the early days Romenesko would get up every morning at like 5 a.m. before his reporting job (one of the Twin Cities papers if I recall) and just blog like a fiend for several hours till it was time to start his real job.
Outing wasn't the only one who missed the boat -- pretty much all of us did because none of us had Romenesko's peculiar inclination to do it. By the time he had it down, he had a five-year head start on everyone else.
I'm pretty sure Romenesko's monthly page views are over 10 million -- more than enough to pay his salary if somebody monetized it reasonably well.
imagine if E&P had responded to Romenesko and added an aggregator. E&P could have put Romenesko out of business instead of the other way around. Remember, though: Hindsight's often 20/20. Romenesko is great because of its author's particular talents. Suggesting that E&P could have started Romenesko is akin to saying the newspaper industry could have started Google.
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Hi,
if E&P had responded to Romenesko and added an aggregator.E&P could have put Romenesko out of business instead of the other way around.
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I think the problem is that everyone can have a blog and try to be a journalist. That's make the work harder for the professional journalists...
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