Wednesday, June 9, 2010
Little advertising in new Star-Advertiser
Day 2 of the Honolulu Star-Advertiser was a Tuesday, a notoriously difficult day for newspaper advertising. Still, the lack of advertising in the new paper was noticeable. The owner kept the paper relatively fat — certainly bigger than Gannett's old Advertiser — but not with ads. The ratio was 90 percent editorial, 10 percent advertising.
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