The staff of the Rocky Mountain News is now officially cut loose. April 28 was the final day on the payroll for all but a couple needed to complete the shutdown of the business. What can other editors learn from my experience at the Rocky?
1. Never lose sight of what’s important, even in the face of horrendous economic conditions. Journalists cannot control what happens to them. But they can control the work they do. It’s easy to lay blame on others - on the Web or cyclical forces. But what’s most important is what you do with your own work. That’s how the Rocky kept producing journalism that mattered right until the end.
2. Don’t wait to do what you think is right. Procrastination and delay are the enemies of success. Too often newsroom managers take too long to address issues with their own staffs that they know need to be addressed. That may have been OK in the good times, but not anymore.
3. Focus feedback. Make sure in providing feedback to concentrate on what’s really important, issues that will move the needle or strengthen the staff’s understanding of the direction you want to lead them and the identity you’re trying to build for the news organization. It can be frustrating to run a newsroom. Little, stupid errors can draw your attention – and your ire. Don’t get sucked into worrying about those things that won’t ultimately move the dial. Talk about them, if you must, but quickly move on. And be clear that you’ve moved on. If you don’t, you’ll send the message to the staff that those are the things they should care about and focus on. Instead, keep their attention on the big issue – the need to change quickly.
4. Everybody in a news organization needs to care about content. If the newsroom is the only part of a news organization that cares about content, the only place in the building with a passion for journalism and a paper’s connection with its community, you’re doomed. A JOA insulates a newsroom from the business side and separates the rest of the operation from the newsroom. That can be a disaster in this era because advertising, marketing, customer service and editorial all need to be in synch if a news organization is going to have a chance of survival.
5. Stop pretending that you “need” to report something although all your customers already know it. And especially stop acting as if you need to report it as if nobody has heard the news, even though you know that’s not the case. In an era of limited resources, newsrooms can’t pretend that they can be successful trying to have something of everything for everybody. They have to decide what it is they offer that’s unique and valuable and focus on that. That’s your job.
6. When you do No. 5, you will run into resistance from some in your newsroom. Listen. It’s critical not to ignore the concerns of your staff. But don’t give an inch if you believe what you’re doing is right and don’t let the argument drag out. It’s one thing for journalists to wish things could be as they were. Everybody can understand that. It’s another to let them act like things can be as they were. If you do, you’re not doing your job.
7. You need to tap into everyone’s desire to do meaningful work. Almost everybody in your newsroom got into this business with the hope of fulfilling some type of higher calling. You need to connect with that desire, feed and encourage it and show how new approaches to reporting the news can do just that. Let some things go, if necessary, so you can do stories that matter, so you can point to real successes that move your organization in the right direction.
8. Build bridges to the rest of the building and to the community, inspire them with the same message of the value of your newsroom’s work. Editors shouldn’t make the mistake of thinking that their job is just to manage the newsroom. It’s also to help build a content company where everybody feels connected to the journalism and the community understands and values your mission and role. Invite advertising and marketing in. You want tips from them based on their experience in the community. And you want them to feel close to what you’re doing. Don’t worry about walls, or the separation of church and state. Instead, worry about values, that the entire organization and the community understand what makes you distinctive and worth caring about.
9. If you think you’ve done enough to make your newsroom an all-platform, real-time news organization, think again. We’re coming from such an entrenched culture, oriented toward daily deadlines, that when we do make changes we’re too easily satisfied. We still move too slowly.
10. We need to recognize that the economics of the business have changed for the long term, no matter what happens when the economy comes back. That means, for example, that combining wage rollbacks with furloughs unnecessarily weakens already struggling organizations. Employees are willing to sacrifice to save organizations they believe in. Make them believe and ask them to sacrifice. Just as management needs to lead by example by taking pay cuts and continuing to work, so will staff members keep at their jobs instead of taking time off. But that can’t or won’t happen unless staff have a reason to believe they’re part of a worthwhile cause, one that has a future. The previous pay structure was built on a business that was no longer there. It’s not smart to pretend otherwise.
11. The newsroom can’t be about what a single individual wants or believes. And that includes you. Too often people in newsrooms think it’s about them, and managers allow that to persist. It’s not. Our charge as editors is to preserve the news organization and the jobs it can ultimately support, however many that may be. If you don’t take this approach, you could end up losing the whole thing.
12. Savor every day. If you’ve had to shut down a newspaper or walk through a silenced newsroom, you know what I’m talking about. As difficult as your situation may feel, at least you have the chance to figure out how to make it work. In your darkest hour, never forget that.