Mark Cuban came out with excellent advice for Rupert Murdoch and his ilk when it comes to paid content.
Generally, the big guys sound like bullies when they discuss this topic. Or they sound defensive. Even defeated. But Cuban has some sound ideas worth listening to.
I'd take what he proposes even further. Membership is a model that works for NPR. Even its advertisers (I know it doesn't call them that, but what else are those spots on how smart it is to support NPR?) are members. That's what newspapers should be experimenting with.