Wednesday, September 30, 2009

Reflections on Day 1 of the UC Berkeley Media Technology Summit at Google headquarters in Silicon Valley

Day 1 of the UC Berkeley Media Technology Summit at Googleplex was intense. Somehow things seem more possible when you're at Google. At Google, you don't feel the drag of history that you feel when working with legacy media companies.

Perhaps the best way to track the sessions is to follow the stream of tweets on coveritlive.com. You should be able to find some of the presentations at slideshare.net. This is an important event, not necessarily because it's the be all and end all of conferences - although many sessions have been terrific - but because it's so important to get technologists and journalists in the same room talking about how we can make sure America is served by real journalism.

Some of what we heard just reinforces what many already know about the Web. That doesn't mean it's not worth hearing again and in new ways.

For example, Michael Franklin, professor of computer science at UC Berkeley, talked about the new interaction patterns and business models of the Web. "Everybody is a producer and a consumer."

(One to one was an important undercurrent of the day.)

Thomas Tague, vice president of Calais Project, Thomson Reuters, reminded of the importance of metadata. Worth checking out opencalais.com.

A panel on how consumers will use media in the future indicated that we'll see innovation in a touch panel tablet computer soon, that there will be continuing innovation in the living room (think entertainment), that there will be a greater focus on standards to make devices work together and that the Internet will be metered. (Yes, that means paying for what you use.) But probably the most important or thought-provoking comment came from Bradley Horowitz, a Google vice president, who talked about "attention management," essentially the problem that there's so much media coming at us today that it would be a full time job to manage it. "We need a new class and category of tools that helps with ranking and relevance problems," he said. Basically, his point was that we need to create tools to help people deal with the avalanche of content that is burying them.

Horowitz's advice for old-time media companies: "Make it an exciting time." But he cautioned that excitement is not always safe or easy. But he said, "Get into the game. Experiment and try things." It's good advice. But if people have to be told this, does anybody think they'll respond?

A tool I hadn't heard of to help organize the flood of content: ceoexpress.com. That's what Blair Westlake, corporate vice president for media at Microsoft, said he uses to organize his online reading every day. He also reads The Seattle Times and Wall Street Journal in print every day, plus the Sunday New York Times. He said he reads for two hours each morning. Oh, for more citizens like him...

Great sessions on the culture and social nature of the Web. Few interesting factoids. Online social networks over index for minorities, including gays and lesbians. This means they make up a greater percentage of social network users than their representation in the general population.

What do users do? Read. Which means look at profiles and pictures. That makes up 79% of all activity. Harvard Business School Professor Mikolaj Jan Piskorski called it "lurking." 8% of the time is spent writing. 8% is spent on the network (think unfriending etc.) and 5% private (e-mail.)

One other interesting factoid. Myspace accounts for 10% of all US email traffic.

Another way to break down what people do: 44% of all clicks is looking at profiles and pictures of friends, 44% looking at profiles and pictures of strangers and 12% viewing own profile.

The prof said social networks are "covers." "People can get on the market without looking like they’re on the market," he said. This covers dating and jobs.

We wrapped up with a panel on what news is in the interactive era and a passionate presentation by John Thornton, founder of Texas Tribune, a serious non-profit news project in Austin. Let's just say that all these speakers were hopeful.

In the end, though, what's best about the conference is the chance to talk with people privately or in small groups about what they're doing. Nothing beats networking. And that's a lot of what this summit is about.






94 comments:

  1. Figures that a Microsoft guy would like CEOExpress. That site is a throwback, uglier than the original InsideDenver site from the 1990s. If he likes that site the future of Microsoft is even grimmer than I thought.

    ReplyDelete
  2. Hi,
    That's a great profile, John. I just sent the link to it to a couple of friends. Thanks for this beautiful write.

    thymian

    ReplyDelete
  3. Hi,
    I am New To Blogging And Found this Article really Worthy. I Visit many pages of your Blog. And learn many things About Blogging. thanks for this Great Blog.

    r4 firmware

    ReplyDelete
  4. I really appreciate your work. I will share your post on social site… Facebook, Twitter, or Google plus. Thanks for this article.
    Raksha Bandhan Wishes
    Raksha Bandhan Short Status
    Raksha Bandhan Rakhi Images
    Raksha Bandhan Gift Ideas For Sister

    ReplyDelete
  5. i think your articles are the best for us. i always read your latest articles. Your website is really awesome. Thanks for providing these posts. I will wait for your next post..
    Friendship Day BFF Status
    Friendship Day BFF Images
    Friendship Day Animated Images

    ReplyDelete
  6. Amazing post, I am glad to read your post which helps me in my business. Can you please publish more amazing articles like this.
    15 August Anchoring Script
    15 August Speech in Hindi


    15 August Poems
    15 August Desh bhakti Songs
    15 August Slogans

    ReplyDelete
  7. The primary concern you need to recall while getting terrible credit manufactured house advances and home loans is that you are not getting an ordinary, regular advance, and there will be some weirdness for a record official that does not do numerous advances for trailers. Car Title Loans

    ReplyDelete
  8. Be that as it may, the awful credit individuals can likewise profit the sensible advantages of individual advances. The terrible credit centered moneylenders give profitable advantages to individual advance to awful credit individuals. auto title loans

    ReplyDelete
  9. Recognize the right bank. Do you need a bank that can offer a business credit upheld by the Small Business Administration? Do you think about the geographic area, or would you say you are happy with managing on the web. aaa1autotitleloans.com/chicago

    ReplyDelete
  10. What a great post.. Sharing this asap
    Puza

    ReplyDelete
  11. http://www.johntemple.net/2009/10/reflections-on-day-1-of-uc-berkeley.html?showComment=1487085736977#c3384229251274119727

    ReplyDelete
  12. Our Jets Flag is constructed of polyester, measures 3x5 feet, and has two metal grommets for attaching to a traditional flagpole, tailgate pole, or our 6' aluminum flagpole. The perimeter of our Jets Flag is double stitched and the Officially Licensed NFL New York Jets team logos are dye sublimated into the flag so they won't peel. Due to its large size, this flag is also perfect to hang in your game room, sports room, office, or kids room.The Jets Flag is viewable from both sides with the opposite side being a reverse image.Fly your Jets Flag with our tailgate pole or 6' aluminum flagpole and adjustable flag bracket.house divided flags nhl
    nfl house flagsTennessee Titans house divided flags
    buy Cleveland Browns house divided flagsHouse Divided Flags,
    Sports Flags 3x5,
    football team flags,
    ncaa flags and banners,

    ReplyDelete
  13. Thank you so much for share such a wonderful information and ideas.The author clearly describe all the parts of the article and we can easily understand each and every information.Quality articles is the vital to welcome the clients to pay visit the webpage,that's what this site is giving.
    best led tv 2017

    ReplyDelete
  14. It is my first time i visit here. I found so many entertaining stuff in your blog, especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the leisure here! Keep up the excellent work.
    March 2017 Kalnirnay Calendar
    Mahashivaratri 2017 Whatsapp Status

    ReplyDelete
  15. really very nice info . about uc berkeley media techonology summit . please send me some more info

    ReplyDelete
  16. I want to for you to thanks a lot just for this exceptional go through!! My spouse and I surely liked every single small the idea. We've anyone added your blog to view the modern goods anyone article. Currently click here check cashing Cheers a good deal pertaining to wonderful article.

    ReplyDelete
  17. This can be a splendid write-up. Exceptionally invaluable along with deep! Thanks for your time in regard to spending a lot electric power within just enlightening a lot of these exact aspects. At present pursue that keyword phrase cash advance In regard to very good write-up.

    ReplyDelete
  18. Lakipoker is Situs Poker Online Bandar Ceme Agent Domino QQ is trusted in indonesia that provides game BandarQ, Poker Online, DominoQQ, Ceme Online, Capsa Arrange Online. Only with a minimum deposit of Rp10.000 you can play all the games in Lakipoker. The Trusted Poker City is one of the Agen Domino QQ IDNs that already have the most advanced high-speed servers and the best account security system. Customer service online for 24 hours to provide the best service for all players in Lakipoker.

    Every member who plays gambling poker domino qq and Bandar Ceme Online will get bonus rolling up to 0.5% which every Thursday will be shared directly into the account ID. In addition we also provide a referral bonus of 20% for anyone who invites other people or friends join to play gambling poker domino QQ on the site Agen Poker Terpercaya.

    ReplyDelete
  19. Kapal4D is bandar togel online in Indonesia providing game of numbers shoot for the most popular market in indonesia. Kapal4d Registration provides the best service with customer service who has experience and ready to serve its member main ( main togel ) 24-hour non-stop togel Ease of Transaction supported by 4 Bank of Indonesia (BCA, BNI, BRI Mandiri). KAPAL4D (bandar togel teraman ) ( bandar togel ) By having a user here who play ( togel online ) can gamble togel ( Agen togel )for the Singapore market ( togel singapore ), Sidney ( togel sydney ), Hongkong ( togel hongkong ). Play Togel Online ( Agen togel )Live in Smartphone or wap version where and anytime.

    ReplyDelete
  20. Amazing article. Your blog helped me to improve myself in many ways thanks for sharing this kind of wonderful informative blogs in live. I have bookmarked more article from this website. Such a nice blog you are providing ! Kindly Visit Us @
    Best Travels in Madurai Tours and Travels in Madurai

    ReplyDelete
  21. Does come up (in the Nats room), the son said. Are enamoured by players I met. I been lucky enough to be exposed to the NHL and go to a bunch of games over the years. Just as production had begun, a carpenter suffered severe burns when his crane hit live power lines. The so called "Storm of the Century" swept through the Southeastern US on March 13 and caused a panicked hiatus. Icicles formed, dangling from the rain machines on set, which were needed to sustain the film's constant downpour.

    And as you noted, there is now a new House rule that is effective immediately that would Longchamp Soldes Destockage ban any member of the House from engaging in a sexual relationship with anyone who works for them in their office. If they were, it would make them subject to an ethics violation, which is something that would be very Cheap Oakley Sunglasses new. I will note this does not apply to just general dating Bolsos Michael Kors Baratos on Capitol Ray Ban Sale UK Hill.

    ReplyDelete
  22. The Voice Usa
    AGT The Champions: I’m really happy to say it was an interesting post to read. I learned new information from your article, you are doing a great job. Continue -> AGT The Champions Winner

    ReplyDelete
  23. This is really an amazing blog. Your blog is really good and your article has always good thank you for information.

    เว็บไซต์คาสิโนออนไลน์ที่ได้คุณภาพอับดับ 1 ของประเทศ
    เป็นเว็บไซต์การพนันออนไลน์ที่มีคนมา สมัคร Gclub Royal1688
    และยังมีเกมส์สล็อตออนไลน์ 1688 slot อีกมากมายให้คุณได้ลอง
    สมัครสมาชิกที่นี่ >>> Gclub Royal1688

    ReplyDelete
  24. thank u for sharing this useful article with us!!!!!

    https://onlinehelpinhindi.in/2019/09/18/12-best-free-websites-bollywood-movies-to-watch-online-in-india/

    https://onlinehelpinhindi.in/2019/09/09/all-india-exams-results-online-check-kaise-karte-hai/

    https://onlinehelpinhindi.in/2019/08/27/cashbean-application-se-instant-personal-loan-kaise-le-60000-rs-tak/

    https://onlinehelpinhindi.in/2019/10/02/top-10-upcoming-%e0%a4%94%e0%a4%b0-small-investment-business-ideas/

    https://onlinehelpinhindi.in/2019/10/04/off-page-seo-kya-hai-seo-techniques-in-hindi/

    ReplyDelete
  25. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

    Kickstarter.com
    Information
    Click Here

    ReplyDelete
  26. I’d have to check with you here. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to comment!

    Parkbench.com
    Information
    Click Here
    Visit Web

    ReplyDelete
  27. Oh my goodness! an amazing article dude. Thank you However I am experiencing issue with ur rss. Don’t know why Unable to subscribe to it. Is there anyone getting identical rss problem? Anyone who knows kindly respond. Thnkx

    Hawkee.com
    Information
    Click Here
    Visit Web

    ReplyDelete
  28. I really love your work it’s very beneficial to many people’s. Your blog approach helps many people like myself. Its content is very easy to understand and helps a lot,
    Do visit my site for new and Updated software :u!
    DxO PhotoLab Mac Crack
    PhotoSweeper X Mac Crack
    MacCleanse Crack
    FileZilla Pro Crack
    Yamicsoft Windows 10 Manager Crack
    Sonic Mania PC Crack
    Connectify Hotspot Pro Crack
    Google Nik Collection Crack
    IDM Crack

    ReplyDelete
  29. Thanks for sharing such an amazing content. Really loved to read such content. Keep posting such content in future as well.
    HD Video Converter Crack
    FileZilla Pro Crack
    Adobe Photoshop CC Crack
    5KPlayer Crack

    ReplyDelete
  30. Thanks for sharing such an amazing content. Really loved to read such content. Keep posting such content in future as well.
    ESET NOD32 Antivirus Crack
    iMazing Crack
    Avocode Crack
    GlassWire Crack

    ReplyDelete
  31. KSSB LATEST RECRUITMENT NOTIFICATION

    ReplyDelete
  32. Very nice post, i certainly love this website, keep on it

    Visit Web
    Vpsboard.com
    Information

    ReplyDelete