Fascinating post about Web traffic

The Nieman Journalism Lab has a fascinating post about a Yahoo! link driving record Web traffic to the web site of The New York Times.

The Times got more than 9 million page views in a couple of hours as a result of the link, but couldn't make much money from the traffic.

This story relates to my previous post about how newspapers should think about building their business on the Web. Perhaps raw traffic isn't the best measure of success, or what newspaper people should be looking for. Just as fighting for tighter copyright laws isn't the right path. It's attracting the right traffic that counts - and providing services to users and advertisers that benefit them financially.